A DESIGN TO REJUVENATE CHINESE TEA CULTURE AMONG THE YOUNG GENERATION
WANXI LI
Supervisor: Geir Øxseth
The project is about an integral service including a modern tea ritual, visual branding, and tea products designed
for a new Chinese tea house brand
茶和茶点
(
Tea and Friends
). The design aims to change young people’s old
impression of Chinese tea, and to make them feel happy and proud while drinking Chinese tea.
Due to globalization, western cultures have a big impact on Chinese traditional cultures, and tea culture is one
of them. To solve the age-old problem of Chinese tea culture,
Tea and Friends
, as a modern Chinese tea house
brand, tries to use new service and design to attract young customers.
The new tea ritual is colour oriented, which is fun and playful for the young people. The colours of tea, tea
snacks, and tea wares are well matched during the tea drinking process, so that drinking tea would be an integral
enjoyment of visual beauty, smell and taste.
The ritual design, visual branding and product design, combine the traditional Chinese cultures withmodern
aesthetics to create neo-oriental forms. Young customers would enjoy the traditional cultures, designs with
modern aesthetics and the natural beauty of tea during teatime in
Tea and Friends
.
MASTER OF INDUSTRIAL DESIGN
