106
107
AHO WORKS StudieS 2011-2012
Institute of Design
Projects
BUDDY
Martin Skogholt Hansen
Industrial Design 1: Technoform
MASTER STUDIO | ONE SEMESTER
Technoform
is the first industrial design course at the master level. The topic
here is evolution and revolution! First, a chosen product undergoes an incre-
mental innovation or a natural/expected evolution. Next, a radical innovation
of the same product is attempted. The picture shows a project fromMartin
Skogholt Hansen. The
Buddy
to the right is an updated version of the last
Buddy that came from the factory. The
Buddy
to the left is a radical innova-
tion, both of the vehicle itself and the brand,
Buddy
!
