AHO WORKS STUDIES 2012-2013
Design Studies
Projects
BRAND EXPERIENCE MANUAL FOR TELENOR
Bjorn Ekblom, Christina Iversen, Frida Almqvist,
Hilde Johannessen, Katrine Owren, and Une Nordli
SERVICE DESIGN 2
Master studio
|
One semester
Working as research assistants for a PhD project, the students
created a draft of a Brand Experience Manual for Telenor.
The idea was to understand and communicate to internal and
new service development teams what brand experience Tel-
enor should delivery through its services. Through a lengthy
analysis of the Telenor’s brand and touch points, the students
came up with a concept called Inspiring, based on 5 ingredi-
ents (Competence, History, Visionary, Engaged and Personal),
that would help to deliver the core experience.
