NORDIC CHOICE HOTELS: EVERYbODY’S CHOICE
cHriStiAn von HAnno
Advisors: Birger Sevaldson and tom vavik
external advisor: Martin otto fougner
Through a user-centered and system oriented approach
Everybody’s Choice
demonstrates how Nordic Choice Hotels
can use Design for All.
Nordic Choice Hotels is the leading hotel chain in Scandi-
navia. It markets over 170 hotels under six different brands
in the Nordic countries and Baltic regions and has more than
9000 employees. Nordic Choice Hotels wants to be seen as an
innovative and leading player in the hotel industry.
Everybody’s Choice
is a concept that simplifies hotel man-
agement whilst improving the hotel experience for everyone.
The concept is the result of a cooperation with Nordic Choice
Hotel and users and experts from various associations and
organisations.
Everybody’s Choice
considers the booking process and
parts of the Nordic Choice Hotels website, to show how the
customer can have a better hotel experience through new
design, new functions and new ways of accessing information.
Everybody’s Choice
shows how, through relatively simple meas-
ures, Nordic Choice Hotels can provide guests with a better and
more positive hotel experience, capitalising on current solu-
tions in terms of universal design.
HOTELLGJESTER OG bEHOV
